Why Africa?

Through our signature Why Africa platform, we support place branding activities for municipalities, cities and countries that are home to Africa’s leading technology hubs and innovation ecosystems. In today’s globalized, networked world, every place has to compete with every other place for its share of the world’s consumers, businesses, investment, capital, and attention.

Our vision is to globalize African technologies and offer international visibility for the continent’s numerous technology ecosystems. Our Why Africa initiative showcases the journey from brand image to brand identity for Africa’s Technology Ecosystems. 

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Places are just like companies: those with a strong brand find it much easier to sell their products and services and attract people and investment.